AICE Media Studies

    Scene #1 -  The commercial will begin with the actor depicting a patient [patient x] suffering from abdominal pain due to Crohn's disease. The scene will feature this actor standing or walking at first before transitioning to a sitting posture. The actor will be smiling or laughing with someone(s) on/off screen and suddenly be overwhelmed with symptoms of their illness. They will then excuse themselves and walk away to sit down.  This scene will be filmed mostly with full shot and will then gradually reverse zoom or track out. The location of this scene will be my living room, moving from a counter by the kitchen to a lounge chair in a corner. The intent of this scene is to establish the seriousness of the ailment and how it might effect patients in real life. Scene #2 -  The next scene will depict several actors laughing while watching a film on the couch in the living room. This scene will slowly pan upwards from a low angle and then pan again from left to...

    Props: The product for my commercial is Humira, a medical immunosuppressant drug. Because none of the commercials for this brand show the product being used or even shown I will not be either. Therefore, my commercial with include an assortment of props like dinning tables, blankets, lawn chairs, coaches, games, blankets and more. The necessary props for each scene will be vary and some scenes depend on certain preexisting conditions. Costumes: My commercial will contain 3-5 actors and 2 dogs. Age range for the intended actors from 8-55 years old. The costumes in this commercial will include causal and semi-formal clothing. The color palate should use only neutral tones. Hair and makeup should look natural and casually styled. Jewelry will also be minimal. Schedule: 10/21/20 - I researched typical conventions and styles of commercial filming both in this brand and in the industry. 10/22/20 - I established necessary material items like props and clothing, scheduled times an...

    I plan on shooting a medicine commercial, specifically for Humira. Humira is the brand name for an immunosuppressive drug called Adalimumab. It is used to treat arthritis, plaque psoriasis, ankylosing spondylitis, Crohn's disease, and ulcerative colitis. The commercials for this brand, as well as many of the brands in this industry, strongly imply that taking this medication improves quality of life and personal relationships. This occurs through the suppresses or minimization of symptoms of the illness or condition.  The commercials use a wide variety of actors without specification towards race, age, gender, or any other physical determination. Actors tend to be able bodied and relatively attractive. Many of these commercials attempt to be diverse in order to appeal to a wider audience. The costumes may include but are not limited to casual wear, sports wear, formal attire, and lounge wear. Props vary by scene but often include comfort items like food, blankets, a...