Planning For Humira

 

 

Props:

The product for my commercial is Humira, a medical immunosuppressant drug. Because none of the commercials for this brand show the product being used or even shown I will not be either. Therefore, my commercial with include an assortment of props like dinning tables, blankets, lawn chairs, coaches, games, blankets and more. The necessary props for each scene will be vary and some scenes depend on certain preexisting conditions.

Costumes:

My commercial will contain 3-5 actors and 2 dogs. Age range for the intended actors from 8-55 years old. The costumes in this commercial will include causal and semi-formal clothing. The color palate should use only neutral tones. Hair and makeup should look natural and casually styled. Jewelry will also be minimal.

Schedule:

10/21/20 - I researched typical conventions and styles of commercial filming both in this brand and in the industry.

10/22/20 - I established necessary material items like props and clothing, scheduled times and dates for future steps, and planned for possible emergencies and failures in this project.

10/25/20 - I begin drawing the storyboard the 30 second commercial will be based off.

10/26/20 - I will record the shots and scenes for this commercial. 

10/28/20 - I will edit and add final effects to the commercial footage. 

Location:

The main location for this commercial will be the area in and around my personal residence. This may include my living room, kitchen, garage, bedroom(s), bathroom(s), and yard. This purpose of this location is to emphases the relationships which are depicted in many medical commercials. 

Backup Plan:

If my preferred actors are unable or unwilling to be included in this commercial, I will replace or alter the scene so that it does not effect the commercial's content. Weather that would prevent us from filming outside is not a concern as any outdoor scenes can be alter to match the condition of the time, or the shot can be filmed elsewhere. 


[10/23/20]


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