CCR Question 4: Navier

How would your final task be distributed as a real media text? I believe the most influential marketing tool is social media. As action movies are typically focused on a younger audience, I believe popular social platforms will be the most effective advertisements. Of course, other methods of marketing would be used; however social media would be the priority as its influence has risen in recent years. Sharing the trailer of my film on platforms like YouTube, Instagram, and TikTok could be influential in terms of viewer turn out. Its important to focus the marketing to the right people, otherwise its simply money wasted. And social media is filled with an accurate target audience. Short clips with intense visual impact are most effective in drawing in viewers. The attention span of modern society is dropping so the first few seconds of a clip should be high impact. Another aspect of social media marketing is the cost, or lack of therefore. In essence, it’s free way to raise awareness about the film. That lack of expense will also allow for more investment in other aspects of the filming process. In terms of distribution, I would like to believe that this film would be in theaters for viewers to watch. This way the audience could get the full experience of my film on the big screen. If not, the movie would probably be available on various streaming sites like Hulu, YouTube and Netflix.

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