Filming Blog: Backup Plan [Humira]

The actors of the commercial the night of the shoot [10/31/20] fully dressed in their Halloween costumes.


Our filming began on Saturday, October 31st, and ended on Sunday, November 1st. I changed everything about my commercial since the planning period. Not only did the scenes change, but the actors also were not who I had planned to cast in the original blueprint. I directed and recorded the commercial as I initially wanted, but to accommodate my new circumstances I improvised quite a bit and many of my shots were candid and natural. Despite the unstaged scenes, I made sure to vary my angles and shots and to fit every shot to the theme of the commercial. Most of the props were found in and around the immediate area, except the food which was ordered from a local fast-food chain. 

My first scene was one where the main actor, the patient suffering from Crohn's disease, was in pain from her ailment. My actors ending up being my six closest friends, all female, which resulted in a change to the whole plot. I switched from a family-themed commercial to a friendship revolving commercial. Still, the basic concepts were the same - someone who is suffering from their ailment would recover after taking Humira. In my commercial, I used mostly POV shots from mid angles, some panning shots as well as some full shots.

The very first video I recorded was a laughing candid in a bedroom. It only contained 4 members of the 5 total actors. Then I filmed a scene of all 5 actors listening to music and doing makeup in the bathroom. After that, I filmed two scenes in a grocery store. I will probably only use one of these shots because of time constraints and content quality. Then I recorded a meal scene with actors laughing and talking. The last scene I shot was the scene depicting the patient in pain, which is the firsts scene of my commercial. Using the footage from these 5 scenes, I will have the entirety of my commercial. I did record other scenes but to create a clear progression of events I chose connected scenes.

After I recorded the visual part of my commercial, I recorded the audio of my commercial. The reason these are separate is due to the fact that I plan on doing a voice-over rather than use the diegetic sound in the recordings. I believe this will better fit the style of the brand and industry in regards to a commercial structure. I wrote the script before filming and will be using my own voice and the voice of one other person to record the audio for the voice over.


[11/1/20]

Comments

Post a Comment

Popular posts from this blog

Music Video Blog: Review

Image
This project will probably be one of my favorites from this class. This ended up being a very personal project and a refection on one of my life experiences. Because I filmed the project in my persepctive, it gave me a chance to review what I found most interesting and what I actually spent most of time looking at or experiencing throughout my day. Choosing what memories I wanted to share and how I wanted them to be perceived was actually a very interesting process. This project was a progression of my journey. I shared by day, starting from the beginning. Editing this video was probably one of my favorite parts of the project, much to my surprise. Usually I don't enjoy this step, but this time I had a lot of fun with the process. I think this is because I had an emotional connection to the footage I shot. In contrast, I ended up not really loving the filming process because I was annoyed by how it took away from my real experience. The pressure to film for this project was alwa...
Read more

CCR Question 2: Navier

Image
How does your final task represent social groups or issues)? My final tasks feature a female heroine. In doing this, I hope not only to represent a gender, but also to break several preconceived notions. For example, Navier, my protagonist, is a skilled fighter and talented combatant with a silver tongue; however, I also hope to establish that she is also someone who also enjoys things that fit into a typically feminine stereotype; something that has recently become something for girls to be shamed for liking. Navier can kick a bad guy’s butt in a ball gown and prefers if her knives have pink handles. By implementing aspects of femininity into a role that would be usually masculine, I hope to encourage little girls to be whatever and whoever they want, without having to worry about roles or stereotypes. As a result of Navier’s powers and past, I also hope to establish that her humor and personality was born after enduring intense trauma and suffering severely from PTSD and depressio...
Read more

Filming Blog: Music Video

Image
My filming process began Saturday, November 21. This was the first day of the Thanksgiving break and the day that my family and I began our road trip to North Carolina. I chose to film during this time because of the timing of my prior blogs and due to practicality. I was hesitant at first with this process because the footage I had filmed was so wildly different from the contents of M.I.A.'s Paper Plane music video. I was concerned that the difference would cause some issues in how the song was intended to be portrayed. I showed a very different side of the Paper Plane's message by contrasting the lyrics with the images to add emphasis which I hope showed a more personal representation and interpretation. Still, my concerns remain and I may change my song choice in the editing part to fit my scenes better. My footage has scenes from the beginning of my journey all the way to the end. Clips of packing the car, time spent on the road, stops along the way, and detours were all...
Read more